Affiliate Marketing

Affiliate Marketing — questions and answers

What happens if someone clicks an affiliate link but buys days later?

Most affiliate programs use a cookie window—a set period during which the click remains valid. Windows vary widely: 24 hours for some digital products, 30 days for many physical goods, even 90 days for high-ticket items. If the purchase happens within that window and no competing affiliate link overwrites the cookie, the commission is credited. Shorter windows mean fewer conversions get attributed.

How do affiliate networks differ from direct affiliate programs?

A direct program means working straight with the merchant: one contract, one dashboard, one payment schedule. A network aggregates hundreds or thousands of merchants under a single platform, so you manage multiple partnerships through one interface and receive consolidated payments. Networks add a layer of vetting and support, but they also take a cut, which can mean slightly lower commission rates.

What disclosure is actually required when promoting affiliate links?

Most jurisdictions require clear, conspicuous disclosure that you may earn a commission from links. In the US, the FTC mandates disclosure close to the link itself—not buried in a footer or terms page. Phrases like "I may earn a commission" or "affiliate link" are standard. Platforms like YouTube and Instagram have built-in disclosure tools. Failing to disclose risks regulatory action and damages audience trust permanently.

Can affiliate links be used in paid advertising or are they restricted to organic content?

It depends on both the affiliate program's terms and the advertising platform's rules. Google Ads generally prohibits direct affiliate links in ads, requiring you to send traffic to your own landing page first. Facebook has similar restrictions. Some affiliate programs explicitly ban paid search or require approval. Always check both sets of terms before running paid campaigns, as violations can result in account termination on either side.

Why do some affiliate programs reject applications?

Programs often decline affiliates whose content doesn't align with the brand, whose traffic sources are unclear, or whose sites lack sufficient content or audience. High-ticket or reputation-sensitive merchants are particularly selective. Some programs also reject applicants from certain countries due to fraud concerns or payment limitations. Building a clear content history and demonstrating genuine audience engagement improves approval odds.

What tracking methods exist beyond cookies, and when do they matter?

Server-to-server tracking, also called postback or pixel tracking, records conversions without relying on browser cookies. This matters when users block cookies, switch devices, or use apps where cookies don't persist. Some programs use device fingerprinting or probabilistic matching to connect clicks and conversions. Email and coupon code tracking bypass cookies entirely by using unique identifiers embedded in the promotion itself.